Author Archives: Add Positions

How To Get More Google Reviews (Podcast)


As a top digital marketing company, Add Positions is asked one question more frequently than any other. “How can I get more Google Reviews?”

Our services are tailored to small businesses, so you can imagine why prospective clients would ask this highly relevant question.

One thing is for certain, Google Reviews are a valuable digital currency for small business owners. Whether reviews are coming from repeat customers or first-timers, their endorsement counts just the same.

Here’s some statistical evidence to back up this premise:

  • 97% of consumers look for local businesses online
  • 85% of consumers trust reviews as much as a personal recommendation

With this in mind, it’s safe to say that word of mouth still exists, and holds weight, but that it now travels at the speed of your nearest Wifi connection. Because Google is central hub of digital information, a review on this platform is the most coveted piece of user-generated content

5 Star Review

5 Steps to Google Reviews Success

Ask in person

The most organic way to build reviews is to ask in person after completing your service. This might not be you personally, but someone who works for you. The key to generating the review is to be sincere and ask the satisfied customer to provide feedback online. You can provide them with a informational 3×5 business card that instructs them how to provide the review online. If you are an Add Positions client, you’ll have a review button on the website, which makes the process simpler for your customers to follow.

Common sense is underrated. And while Google has prohibited the practice of review gating, which is manipulative software that discourages bad reviews and encourages good ones, being selective about who you ask is perfectly legitimate. If you served a customer who behaved rudely and belittled you verbally, just use your common sense and don’t ask them for a review or give them the 3×5 business card that explains how to do so. They might leave one anyway, but there’s no reason to encourage it.

Text & Email

Asking in person is often step one of a longer process. While people appreciate the sincerity of your request, and often agree to leave the requested review, actually doing it is another story. They sometimes forget to do it once you leave, or simply put it out of their mind while they are binging a Neflix series or playing World of Warcraft. It doesn’t mean they refuse to help you, it just means their priorities place a higher value on activities other than leaving a review. In cases like these (which if being honest is most of them) the customer needs a friendly reminder.

This is where text and email comes into play. After leaving your job you should have gathered your customers phone number and email address. Using an automated system like Righteous Reviews (included in your Add Positions plan) the customer will receive a text and email reminder that has a convenient direct link to the review platform. So let’s say they are busy watching Netflix and get a text on their phone reminding them to leave the feedback. They say “Fine”, click the link, and leave a 5 star review. Remember; fine, click, 5 star.

Follow Up Phone Call

So let’s say you asked in person, sent the text and email reminders, and still don’t receive the review. Someone in your office can place a follow up phone call to remind them one final time. If they still don’t leave a review after the second reminder, it’s best to move on to the next customer. At a certain point it begins to get annoying, and the person might flip a switch and leave you a 1 star review. So remember, this will be their second and final reminder.

You should once again exercise common sense with these follow up calls. If the person seems like they are a recommendation away from exploding and cussing you out, just move on. However if the person was nice and behaved appropriately throughout the previous parts of this process, this reminder could be the one that finally gets the review published on Google which becomes user generated content for your online brand.

“Free Advice” Reviews

Looking for a tip that could get you hundreds of additional reviews without cheating? Well Add Positions has it and it’s called “Free Advice” reviews. If you are the type of business that fields calls about services you don’t provide or for informational purposes only, you can ask for a review for helping the person find what they are looking for. For example, an HVAC contractor might get asked a really basic question about repairing an AC. If you give the advice, you can then ask the person to leave you a review saying you gave advice, even though they aren’t paying.

An example we can give from first hand experience comes from a client we had who fielded calls related to his industry, but not something that his services handled. He is a very nice person, so he pointed them to the proper service that could help them solve their problem. He took our advice and started asking for reviews, and earned hundreds of additional reviews within weeks. Not only does this help you generate more Google reviews, but it makes the person remember you the next time they need your services. You’ve now established a rapport that can payoff long-term.

Hire a Marketing Company

The final way to generate more reviews on Google is by hiring a marketing company. We spoke about Add Positions’ marketing plan and how it includes tools like Righteous Reviews which will help you earn more Google feedback. This widget is integrated onto your company website and will automate the text/email reminders spoken of above. Aside from these tools, organic SEO in of itself will help you get more testimonials from the simple process of getting more leads and customers.

Add Positions is a top digital marketing company serving small businesses throughout the entire United States of America. We handle everything from organic SEO to paid advertising campaigns. We are hopeful you’ve found this podcast and corresponding blog post to be informative and will utilize it in your daily practice to get more reviews from Google. All of these recommendations are intended to be white hat, and to not cross any ethical lines.

Posted: | Updated: Nov 9, 2018 | Categories: Episode

SEO Brand Marketing (Podcast)

What is SEO Brand Marketing

SEO brand marketing is the process of branding your business through search engine optimization. When properly executed, SEO branding appeals to both Google and its users. Google entities like Google My Business and Google Maps, along with consistent NAP information throughout your website and other business directories, helps build your online brand. Components of your SEO brand include:

  • Google My Business
  • Google Maps
  • NAP Citations
  • Official Website

Forget About Traditional “Branding”

Unless you are Nike, Coca Cola, or some other massive national institution, you need not worry about branding in its traditional sense. The idea that you want to evoke a family friendly website or something of that nature is not tangible. Google grades your online presence based on verifiable metrics, not some idea or perception of your company. So as a local business, forget about traditional branding for now, and focus on your Google brand, which is what will bring you clicks to your website, and help you make money. Traditional branding concepts include:

  • Aesthetics
  • Ethos
  • Persona
  • Style

Sure, Michael Jordan starring in a Nike commercial gave it great persona, but a local business website doesn’t need to reach that scale of people. Furthermore, Nike commercials aired on national television and whoever was watching was going to see it. With local SEO, users have much more control over what they see. Furthermore, outlets that forced consumers into visualizing brands have become mostly obsolete. Consumers have cut cords and ditched radio stations for podcasts. Google is now your #1 branding platform, and the concept of brand has evolved because of it.

Elements of Your Google Brand

Google sees your brand as a series of web entities and monitors the consistency of activity on each of them. When someone does a branded search for your business on Google (a query of your exact company name), the produced SERP should be filled with information about your company. It should appear in the knowledge panel, the first organic result, and on Google Maps. Other organic results should include social media pages. In summery, elements of your Google brand include:

  • Google Maps
  • Knowledge Panel
  • Organic Results
  • Social Media (Facebook, Twitter, Instagram)

One thing Google affiliation does for your brand is build trust. Whether it’s a Maps listing, Knowledge Panel, or an enhanced SERP result, the idea of Google promoting your business is powerful. But not just because of the existential concepts we discussed previously (aesthetics, ethics, etc.) but more so for visibility alone. On Google, your brand is as appealing as your ranking, and that’s how you should think about it moving forward.

Digital Brand Platforms

Use Digital Platforms Like Google, Facebook, Instagram and Twitter To Execute SEO Branding for Businesses

Other Forms of Branding

There’s some old school brand tactics that still make sense for local businesses. Let’s take truck wraps for example. If you are a plumber, roofer, HVAC contractor, arborist, or any kind’ve contractor, it’s not obsolete to invest in a car wrap. Business cards are also valuable, especially if they have links to your review platforms. The same is true of company logo’s, which in our case, we both design and enhance on behalf of our clients, thanks to our A+ graphic design team. In summary, other forms of branding include:

  • Business Card Prints
  • Logo Design
  • Logo Enhancement
  • Truck Wrap Design

The idea is that some forms of on-the-ground branding are still applicable in today’s digital age. But keep in mind, each of them will still incorporate modern concepts. Business cards should have links to leave Google and Facebook reviews of your company. Logos should be designed and optimized for web use. Truck wraps should have not only your logo and NAP information, but a link to your company website, so that interested people can see you and your services in a digital format and make a decision then.

Scaling Your Brand

Once you reach success through the means discussed in this post, a transition to traditional branding is not out of the question. Keep in mind though that as a local business, you aren’t competing with Nike and Coca Cola, but are competing with lesser known entities. in today’s market the best way to become more well known is through Google search. Once you build consistent traffic, you can begin to implement certain ideas about how you want your brand to be perceived, in a more traditional sense. It can include:

  • Ethics
  • Morals
  • Philosophies

So what are your business ethics? Do you want to be perceived as the mom & pop shop down the street, or someone who sells higher end products? What are your morals? Do you strive to portray a family-friendly business, or do you simply not care about having any kind of class or perception? What is your philosophy? Do you want to help consumers find solutions, or do you want to squeeze the last dollars out of hard working Americans? These are all questions you have to ask and answer when scaling your brand. And we can help.

SEO Brand Marketing Company

If you need help branding yourself for Google, Add Positions can help. As a digital marketing company that has worked with countless small businesses and helped them achieve the ultimate success through Google organic search. We know what Google looks for when grading you business and “brand.” They want to see a high quality custom website along with several branded web properties like Google My Business, Facebook, and Instagram, to name a few. The combine impact of signals from each platform is modern branding in its purest form.

Most companies will sell you some kind of brand package that is not to be trusted. The reality of branding is outlined in this blog post, podcast, and corresponding video. Don’t be fooled by slick talking marketing experts who are propagating delusions of grandeur. Choosing a marketing agency can be stressful. The best advice is to go with a group that you feel comfortable with. When in doubt, side with marketers who are transparent and willing to tell the whole truth about what it takes to succeed online in 2019 and beyond. Call 866-356-8198 to for brand SEO services.

Posted: | Updated: Nov 9, 2018 | Categories: Episode

Google Home Page (Podcast)

What is Your Google Homepage?

When a user performs a branded search of a well optimized business on Google, they are exposed to what is known as your “Google home page.” The Google home page consists of the knowledge graph (the right sidebar), along with organic results of your website, and citations on other platforms, each with schema-enabled review snippets. As a first impression to your potential customers online, it is critical to have an engaging “GHP”

  • Knowledge Panel: The right sidebar that displays your GMB info
  • Mapping: A placement on Google Maps
  • My Business: A well optimized My Business page
  • Review Snippets: Organic results with schema-enabled reviews snippets

Google is the central headquarters of every online presence. Not only is it the first place users look when studying a business, but it also pulls information from the most relevant sources outside of Google itself. For example, Better Business Bureau, Yelp, and Facebook are all trusted platforms, and the aggregate star ratings of each (for a given company) can be seen on the first page of the Google search results for that brand search.

Knowledge Panel

After a potential consumer executes a branded search, one element you want on your Google Home Page is the Knowledge Panel. This panel appears on the right hand side of the SERP. The information within the box helps users learn more about your business. While plenty of misinformation exists about the panel, and what it actually is or is not, Google has published the accurate information for public consumption. For a visual look at the panel, see below:

Target Knowledge Panel

The knowledge panel really prompts engagement for your Google home page. When people see the logo and contact information on the right, they immediately gain trust in your business. The example above highlights a national company, but make no mistake, this applies to local businesses like your own. In fact, it’s one of the most common ways local searchers connect with new businesses, especially when browsing the web via mobile device.

Mapping

Searches today are relative to location. If a local consumer in the Fort Worth, TX area were looking for digital marketing, they’d see our Maps listing. That’s because we implement all the steps necessary to earn that local Maps ranking.  The same should be true of your company for local searches using relevant keywords. This assumes that you’re utilizing geo-coordinates, and have claimed your Google My Business page and verified its address. Your Maps listing should look like this:

Add Positions Maps Listing

Keep in mind that the example of mind shows a local 3 pack Maps listing. These are the top 3 Maps listings for the particular keyword in a particular area. It will of course vary by the location of the searcher. Another thing to remember is that even if your listing is not featured on the local 3 pack, it still likely exists as a Maps listing . Most users never look beyond the top 3 however, so it’s really important to get on there to have success in your local market.

Google My Business

GMB is the central hub of your Google home page, and your local online presence in general. Without Google My Business, neither your knowledge panel nor your Maps listing will ever show up. The result is that the majority of your Google home page ceases to exist. For these reasons, it’s critical to claim, optimize, and verify your Google My Business page.  This YouTube video by Google explains the process:

Some local companies like to claim the business themselves, others hire marketing agencies to do so on their behalf. In either case, it’s paramount that it gets done. Google is not always forthcoming about their algorithms and ranking factors, but you must give them credit for giving detailed explanations about how to get your GMB page set up. The importance of this cannot be understated.

Review Snippets

Enhanced search results stand out among the crowd. As a user, you are more likely to click a result that has enhanced features like review snippets. These snippets appear as aggregate star ratings of your business. To have them shown, you must implement schema.org on your website, something that requires some knowledge of coding to master. The results are often significant. The CTR on results with enhanced features is considerably higher than their counterparts. Take a look at a review snippet:

Review Snippet Example

Sites like Amazon and other eCommerce based platforms often appear for review snippets, but any business can with the right schema code. Your home page itself won’t appear, but interior pages that go for niche keywords very well may. The key is to properly utilize schema.org microdata to ensure that Google properly crawls and indexes your page. An enhanced SERP result can improve your CTR, and end up boosting your organic ranking even higher.  Add Positions is happy to help you incorporate these on your site.

Posted: | Updated: Nov 9, 2018 | Categories: Episode

Marketing Funnels (Podcast)

 

 

What is a Funnel?

A funnel is medium through which a consumer becomes a client. The term itself has increased in popularity recently, but the concept has been around since the inception of online marketing. Examples of common digital marketing funnels include:

  • Email Dripping
  • Organic Search Results
  • PPC Advertisements
  • Review Platforms
  • Social Media Channels

Creating Interest in Your Business

Anything that grabs a consumers attention is part of the funneling process. This can include blog posts, infographics, social posts, videos, and just about any kind of marketable content you could imagine. These are all linkable and shareable content pieces, and can each go viral under the right circumstances. Infographics are educational, and therefore are often linked to from other domains who want to showcase statistical data. This allows you to establish a funnel from an external domain, leading back to your own. In summary, content that can generate interest includes:

  • Blog Posts
  • Infographics
  • Social Posts
  • Videos

Some of these ideas might seem simple, and, for the most part, they are. Funneling is not a particularity complicated task, although its recent ascendance into popular vernacular has skewed its intended meaning. If you’ve been utilizing proper SEO marketing, there’s no reason for the fad to consume your attention. Why? Because proficient search engine optimization is a form of funneling. Any marketer who attempts to dissuade you from this premise, has financial incentives at their root interests. Don’t be fooled by the latest jargon from new-age marketers.

Funnel Flaws

The modern iteration of funnels is inherently flawed. A successful marketing campaign involves a wide range of services, which when properly implemented, encourages Google to grade your business favorably. Today, funnel systems often conflict with this very infrastructure. Too often, funneling focuses on a single avenue, such as PPC advertising, which alone will not produce a desirable or sustainable result, at least in the aggregate. Flaws in the modern funneling system include:

  • Misinformation
  • Repackaged Concept
  • Singular Focus
  • Vague Explanation 

Funneling has become a buzzword in the marketing industry and one that often misleads the consumer. There’s scare tactics used by modern marketers who claim that anyone not using funneling is doomed for failure. The reality however is that most websites are using funneling in some form — at least the moderately successful ones. The truth is that every small business needs traffic sources and an online presence that is conducive to lead generation. Whether that is called funneling or something else, ultimately has no bearing on how well or poorly it performs.

Sales Funnel

Email Drips

There was a time where automated email responses were frowned upon in the marketing community. That time was as only a few years ago. Automated emailing got so bad that a mandate was exercised to include opt-out links in every outbound email. This way, spam-like messages could easily be blocked for good, as the user would be put on a do-not-mail list after clicking the opt-out link. With the emergence of funnels as a term, email dripping has suddenly become accepted once again. Components of an email drip campaign include:

  • Automation: Messages that are pre-written
  • Timing: Messages are sent at a defined time
  • Responsiveness: Messages can vary depending on a user’s action

If you’ve ever signed up for a marketing guide or newsletter, you’ve more than likely been exposed to an email drip campaign. The messages might’ve seemed oddly relevant to your recent internet behavior. That’s no coincidence. The whole idea of email dripping is to specify the user’s current point in the sales process. Messages are crafted to move you along the process, step by step. Funnels as they are known today will almost certainly offer email automation as part of their service. Once again, it won’t matter without a foundation of strong SEO.

Are Funnels a Get Rich Quick Scheme?

Funnels are conceptually legitimate, but the way the are marketed and executed are sometimes sketchy. Forgoing website design, SEO, and content marketing with the hopes of raking in leads for your business is not only unrealistic, it is foolish. So while funneling is not a scheme, the way some consumers perceive it is less than 100% accurate. There’s some delusions of grandeur that have become associated with the term and that’s not good for marketing as an industry, which most every business requires at some point.

Investing in quality marketing services will ensure that all of your traffic and sales sources are optimized. The absence of this would eliminate a service’s quality. So if your SEO company doesn’t use the concepts presented in funnels, it’s simply not high quality. Bear in mind however, that sometimes marketing firms will not call what they do, funneling, but it works just the same, if not better. The harsh reality is that some of the newer forms of marketing buzzwords are destructive to local businesses and eliminate all nuance from a complex process.

Help With Sales Funnels

Add Positions is equipped to handle the funnels process on your behalf. With members on staff who handle web design, search engine optimization, social media and more, we can start directing traffic to your money site from a wide range of different angles. As a group of 15 marketers who perform all funneling in-house, we have a distinct advantage over companies that are hustling you out of your hard earned check. Our funnel process is legitimate. We don’t like to use misleading terminology because we run our business based on ethics and with an understanding of our clients’ needs.

We hope you enjoy listening to the podcast by pressing the play button below or by clicking on the YouTube video at the top of this page. We ask that you like the YouTube video if you enjoy its content, and that you subscribe to our podcast on your favorite podcast platform. If you require immediate help with sales funnels, we are happy to take your call right now. Give us a ring at 866-356-8198 and tell us you listened to the funnels podcast and are hoping to learn more.

Posted: | Updated: Nov 9, 2018 | Categories: Episode

Avoiding SEO Scams (Podcast)

 

Webmasters Digital Marketing Podcast Cover Art

SEO scams can be frustrating for business owners. But how can you avoid getting involved in one in the first place? Nolen & Jason will discuss the red flags that could indicate schemes and scams in an SEO service. In today’s episode, the Webmasters guide prospective clients through a checklist of what to look out for moving forward.

Posted: | Updated: Oct 24, 2018 | Categories: Episode

Common Digital Marketing Problems For Small Businesses

Employees Perform Digital Marketing Tasks on PC

Every small business needs digital marketing in 2018, at least in some form. The degree to which the discipline is pursued depends on a variety of factors. Similarly, the execution of campaigns that are appropriately resourced, depends largely on the individual or company handling the marketing aspect of your business. Sometimes marketing is outsourced to large firms while other times it is handled in-house by on-staff marketing specialists.

Add Positions represents the former in that set of marketing examples. As a company that deals with businesses throughout all types of industries, we are a group that is “outsourced” to. While this is literally true, our philosophy helps us feel more like a member of our clients’ teams, than someone who is only preparing for a short-term working relationship. We view our client-company relationships as partnerships. Not every outsourced (or in-house for that matter) marketing campaign will foster the same level of comfort.

What are Common Marketing Problems for Small Businesses?

The title of this post is not a teaser, or a doorway to attempt a sale. Instead, we deliver exactly what we promised through the title’s implication. Because of our experience working with small businesses, we have real-life examples of individuals and groups, that have struggled to find their footing in the murky marketing waters that approach 2019 and beyond. When small business owners come to us, the majority of them have faced one or more of these problems:

Bad Experiences With Marketing Agencies

It’s almost universal. Because of the demand for SEO and marketing services, most small businesses can name at least one poor experience with an agency. Because the demand is so great, the supply has appropriately matched its level of necessity. The problem is that not everyone providing these services are qualified to do so. So what usually goes wrong? See below:

  • Cost: The fees required by the service are hidden, deceptive, or inflated
  • Progress: No incremental improvements are made over weeks, months, and sometimes years
  • Reporting: The agency fails to report success or failures, and therefore avoids accountability
  • Salesmanship: The agency “worked” the client into believing delusions of grandeur about SEO

Those who’ve had a single bad experience are usually among the more lucky ones. Most clients we deal with have had several discouraging incidents involving marketing firms. Much of it comes down to misrepresentation in the sales process, rooted in greed from the marketer. They trick the consumer into believing they’re paying for something that is mostly a sham.

Bad Experiences With In-House Marketers

Higher-end small businesses can sometimes afford to hire an in-house marketing specialist, though it’s somewhat rare to have those resources available. In fact, businesses will often make this addition as they transition from a small to midsize business. Oftentimes their rise through the ranks was assisted by an outsourced marketing company, and they use the increased revenue to keep their future efforts in-house. Here’s what usually happens as a result:

  • Contrition: The business regrets hiring the individual and wishes they went back to the firm
  • Disorganization: The transition ends up disrupting the campaigns’ trajectory
  • Payroll: The in-house marketer ends up costing 2 to 3 x as much as the previous firm
  • Regression: The new marketer eliminates processes that were successful, depleting lead generation

This will not be true in every case of course. Some companies can absolutely afford to hire top notch in-house marketing experts. But for small businesses that have seen recent growth, the resources are still too limited to ensure an excellent prospect. Sometimes great workers emerge and that will always be ideal. But by and large, sticking with the firm that got you to where you are today is a more logical choice.

Specific Digital Marketing Problems for Small Businesses

Common Digital Marketing Problems for Small Businesses Chart

Content Quality

Let’s face it, content is NOT king. This myth has been perpetuated by SEO’s for years, but generally misleads small businesses. Don’t misunderstand us however, the quality of web content is still important to online success, but it’s not the end all be all. Many small business websites copy and paste content from another source. This is a horrible idea. The duplicate content makes your site less valuable, and while it may not cause penalty, the original content writer could take legal action. A content’s quality is judged by the following:

  • Engagement: Does it capture the reader’s attention and discourage bounces?
  • Grammar: Is it written by someone with a strong grasp of the language?
  • Relevance: Does it relate to the overarching subject of your website?
  • Uniqueness: Is it original or can it be found elsewhere on the web?

Small business owners may not write their own content simply because it takes up too much time … time they don’t have. Solutions range from outsourcing content to freelancers, to hiring in-house writers. One pseudo-solution to avoid at all costs is content scraping, which is the practice of copying similar subject matter from another domain and publishing it on your own page. This is bad for everyone involved, from the user, to the original writer of the content, and ultimately your own site and brand. Instead, choose from the other two options, and invest in content marketing.

Domain Age

Businesses who’ve never had a website before are often frustrated by the amount of time it takes to establish organic visibility. Because of Google’s trust metrics that involve the age of a domain, there’s not much of a chance to rank on page 1 prior to the 6 month mark. For those looking to rank in the top 5 for competitive keywords, it’s going to take 1 year at minimum. What does domain age signal to Google about your website?

  • Crawlability: Your site can be properly crawled and indexed by Google crawlerbots
  • Data: A large enough sample size exists to form a quantitative analysis of your domain
  • Reliability: Visitors of your site can count on a positive user experience
  • Trust: You’re not some scam artists trying to trick consumers

The age of a domain is something you probably have no control over. If your business had the foresight to purchase your company’s namesake .com years ago, then by all means, enjoy the fruits of your projection. But most new businesses didn’t know what their company name would be last year, or several years prior. You can only work with what you have, and there’s ways to supplement leads while the optimization process takes place.

Domain Authority

Even with a sufficiently aged domain and excellent on page optimization, a website may not rank well for competitive keywords. The site might be stuck on page 2 of Google results while competitors with similar sites are ranking toward the top of page 1. So what’s the difference? Domain Authority. DA is a metric from MOZ that estimates Google’s trust in a particular domain and has proven to be a strong predictor of search ranking. Factors influencing DA include:

  • Links to Domain: The number of external domains linking back to your own domain
  • Links to Page: The number of external domains linking back to a specific page of your site
  • Spam Score: The perceived spam-level of inbound links to your domain
  • Transference: The DA score of the linking domain, which when higher, makes a greater impact

Quality matters just as much as quantity, if not more. MOZ knows that Google prefers websites with high quality link profiles that indicate votes of confidence from other well known and trusted domains. Google has determined that the greatest indicator of online trust, aside from domain age, is the aforementioned votes of confidence from other sites. The concept allows the web to police itself in some ways. When you are associated with respected entities, consumers are more likely to trust you, and usually for good reason. Google has attempted to instill this idea within its search ranking algorithm.

Local Optimization

There’s so many things that can go wrong with local SEO, if you don’t know what you’re doing. From Google My Business listings, to Google Maps locations, a local business MUST invest resources within this sphere of influence. Too often, GMB profiles are left unclaimed, and Maps listings inaccurate. Furthermore, websites themselves fail to properly associate with the GMB and Maps listings for a uniform representation of their company to Google and its users. Aspects of local SEO include:

  • Google Maps
  • Google My Business
  • NAP Citations
  • Website Contact Information

Other directories outside of GMB, like Yelp and BBB, matter too. But nothing comes close to the importance of Google My Business. Since most users perform local searches via smartphone, Maps listings come up based on how well or poorly they are optimized. This includes how appropriately they associate with your website’s contact information, as well as other factors like domain authority and website design. Even if you’re a small business looking to do the bare minimum for SEO work, you still must attend to local SEO, no matter what.

On Page SEO

Though SEO has expanded beyond the website page itself, its on page aspect remains vital. Simple processes like properly naming image files and entering their Alt Text are important tasks that many small businesses are unaware of. The same is true for the usage of keywords within headers, title tags, and meta descriptions. To rank well on Google, your site must meet certain baseline requirements in regards to on page SEO. Some of the concepts most often missed are:

  • Header Tags: Using keywords in H1’s and H2’s, without stuffing them
  • Image Optimization: Renaming image files in lowercase and entering Alt Text and descriptions
  • Meta Descriptions: A well written description that focuses on the first 110-130 characters
  • Title Tags: Publishing a clean, descriptive and keyword friendly SEO title

On page optimization is as old as the discipline of SEO itself, but it remains one of the most influential determinants of a website’s rank position. There’s more to consider in 2019 and beyond, but the baseline is still a requirement for a secure foundation. Skipping steps is not something any small business can afford to do. Because of this, investing in other areas but neglecting on page SEO is a mistake that can be costly in both the long and short terms.

Website Templates

Buying a template website might seem like a great idea in the moment. It looks attractive, it’s relatively cheap, and it requires only a 1-click WordPress install. While the basics are certainly covered, templates leave a great deal to be desired from an SEO perspective. So what’s the issue? Check out some of the ways that template websites hinder search engine optimization:

  • Coding: The code is scraped and plugin-heavy, making it harder for Google to crawl
  • Design: Templates are often mobile-accessible, but not mobile-optimized, which hurts mobile SEO
  • Redundancy: The template is used by many other websites and companies, making yours less unique, and therefore less valuable to Google and its searchers
  • Schema: The HTML contains no microdata known as schema.org, which helps Google ID your content

So what’s the solution you ask? It’s custom website design. When code is designed specifically for your company website, it will be unique to Google and far more likely to succeed on search engines. After All, google prefers customized websites with clean code, mobile optimization, and schema.org microdata. While you might have to shell out a little bit more for a unique website, its ROI will end up making up for the initial expense, and then some.

So What, Now What?

So you’ve read through common marketing problems for small businesses, but what actions can you take to move forward and to prevent your own company from stumbling? The answer is digital marketing services from Add Positions. As a full service agency, we handle every aspect of your marketing campaign. Everything from a custom website to on page optimization is included in our service. We perform blogger outreach to help scale domain authority ethically and safely. To review, some of the services included in Add Positions basic package include:

  • Blogger Outreach
  • Custom Web Design
  • On Page SEO
  • Schema.org Microdata

Our team looks forward to working with clients throughout all industries. We work with everyone from bridal shop owners to magicians, and everything in between. There’s no company we won’t work with, as long as you’re willing to invest in your own marketing, and take the steps necessary to reach your fullest potential. Our years of experience marketing on behalf of businesses has provided us with unique insights that we can impart on you and your business!

Call 866-356-8198 To Contact Add Positions Today!

Managing Your Company’s Social Media Presence

social media marketing

Managing Your Online Presence is Essential For the Growth of Your Business!

Are you a small business owner? Chances are that you are busy nearly 24/7, and managing your online presence might not be high on your long list of things to accomplish each day. Despite how busy you can be, it is important to keep in mind just how vital your online presence is to your business. This includes your website, as well as social media sites such as Facebook, Twitter, and Yelp. Your online presence plays an essential part in keeping your business relevant and growing. Today we will discuss 2 simple tips to remember about staying visible on your social media platforms.

Stay Involved

Every business should have accounts on social media, but you shouldn’t just set them up and abandon them! If your clients leave comments or reviews, be sure to promptly respond with a thank you. Also be sure to share interesting content sent to you from clients, and engage them in conversations online!

Share Relevant & Engaging Content

Social media is a marketing platform , and with it you can share content with expanding audiences as much as you’d like to. This is only effective however, if the content you share is engaging or relevant. Using fresh and interesting content will encourage your potential clients to stick around and even share your posts with other potential clients.

Get Started

Managing your online presence can be a full time job, and we are happy to do that job for you! If you don’t have the time to dedicate to it, give us a call. We are a passionate team of SEO experts, and we can help you manage your entire online presence. To learn more, click here, or give us a call at 866-356-8198 now!

 

 

 

 

Posted: | Updated: Oct 24, 2018 | Categories: General