Are you a small business owner? Chances are that you are busy nearly 24/7, and managing your online presence might not be high on your long list of things to accomplish each day. Despite how busy you can be, it is important to keep in mind just how vital your online presence is to your business. This includes your website, as well as social media sites such as Facebook, Twitter, and Yelp. Your online presence plays an essential part in keeping your business relevant and growing. Today we will discuss 2 simple tips to remember about staying visible on your social media platforms.
Every business should have accounts on social media, but you shouldn’t just set them up and abandon them! If your clients leave comments or reviews, be sure to promptly respond with a thank you. Also be sure to share interesting content sent to you from clients, and engage them in conversations online!
Share Relevant & Engaging Content
Social media is a marketing platform , and with it you can share content with expanding audiences as much as you’d like to. This is only effective however, if the content you share is engaging or relevant. Using fresh and interesting content will encourage your potential clients to stick around and even share your posts with other potential clients.
Managing your online presence can be a full time job, and we are happy to do that job for you! If you don’t have the time to dedicate to it, give us a call. We are a passionate team of SEO experts, and we can help you manage your entire online presence. To learn more, click here, or give us a call at 866-356-8198 now!
It is no longer a secret that mobile search exceeds desktop search on a worldwide basis. Mobile devices are not only the preferred option for internet users, they are the primary one. While this advancement expands marketing windows to a 24/7 “always-on” proposition, it also complicates the process of customer acquisition by diversifying marketing channels. For this reason, marketers should have separate SEO strategies for mobile and desktop users. Furthermore, mobile SEO should be the the #1 focus for every business, and websites should take on a “mobile-first” design. Consider some of the elements of a well designed mobile SEO strategy:
This design technique is useful and valuable but businesses must ensure it is not a placeholder for a mobile first approach. Google recommends responsive design as a design presentation but it should not preclude businesses from optimizing their website as mobile-first, in methods that extend beyond design presentation. In addition to responsive design, websites should take a mobile-first approach for the following:
- Advertising: Prioritize mobile ads that display optimally on mobile devices
- Content: Cater to mobile users with content marketing, such as; phone number links that connect to your company line
- Navigation: Design your website to be navigated on mobile devices first and foremost, and have the responsive design adjust it to desktop
- URL Structure: Condense URLs to make them easily visible on mobile browsers
In conclusion, responsive design is absolutely necessary for your business website, but it is not the be-all, end-all of a mobile first approach. Your efforts must extend beyond presentation, into navigation, advertising, content, and URL structure. If you require assistance with responsive design, contact Add Positions at 866-356-8198.
A mobile friendly approach to SEO means optimizing for local searches. This component of mobile SEO goes beyond your primary website, and extends to online directories, review websites, and social media networks. Every aspect of local optimization benefits mobile SEO. Google provides custom results to searchers based on their proximity to a local business establishment. A few places you should establish your company brand are:
- Better Business Bureau
- Google My Business
These four institutions will put your business on the map, both figuratively and literally. When you combine these citations with a well optimized website that presents ideally on mobile devices, you have the recipe for elite-level mobile SEO. Furthermore, your advancement in mobile SEO will create a decided advantage in your overall marketing campaign, as a large percentage of local companies continue to neglect their mobile deficiencies.
Another component of mobile search optimization, that doesn’t apply as much to desktop, is reputation management. Before search results were customized by proximity, it was more difficult for users to find reviews and ratings at their fingertips. In 2017-2018, consumers can form a logical opinion about your local business in seconds. Review websites like Yelp, social platforms like Facebook, reputation directories like BBB, and more generalized directories like Google My Business each offer user reviews as an option for visitors. Business must approach these reviews with the following techniques:
- Management: Negative reviews may crop up from time to time, even for the best of businesses — it is your job to respond in a professional manner
- Monitoring: Be cognizant of new reviews whenever they are posted — you can do this by turning on notifications in the settings for the respective platform
- Generation: Having zero negative reviews is inconsequential if you have zero reviews total — companies must solicit reviews ethically through email marketing, social media promotions, etc.
Reputation is not something that is established overnight. Building authority online takes consistency and attention to detail. The goal is to diversify your portfolio, so to speak, so that your presence is made through multiple internet channels, and appeals to multiple demographics. Why? Not necessarily because people from each of those demographics will become future customers, but because Google will take note of your growing authority and consider it when ranking your website on search results. For mobile SEO strategies from Add Positions, call 866-356-8198 today!
Earlier in 2017, Google introduced their Landing Pages page which will help business evaluate the effectiveness, or lack thereof, of their mobile landing pages. ⅓ of all mobile website users will leave a page immediately if it does not meet their needs. As attention spans grow shorter, it is the job of websites to engage users instantaneously.
Each campaign should have an individual landing page in order to create relevance. With Google’s newest tool, advertisers will be able to analyze each page and determine which, if any, need improvement. Some might be generating a good number of clicks, but if those clicks are not considered mobile-friendly, they become mostly irrelevant.
What Will Google’s Landing Pages Mean For Small Business?
Just consider this another tool that can help you optimize your AdWords campaigns. When the information is coming directly from the source, following it to a the last detail is highly recommended. The feature is includes metrics like mobile friendly click rate which indicate the user experience for a given site.
Small business should take advantage of Google’s newest feature. Resources like this level the playing field between your company and other businesses. In the same way “quality score” prevents conglomerates from dominating PPC campaigns, landing pages will prioritize advertisements with quality mobile landing pages.
What Makes a Good Landing Page?
Landing pages should be relevant to their corresponding advertisements. The user who clicks on your ad should get the experience they were hoping for, and require. Your target keywords should directly relate to your ad text. Targeting keywords that don’t correspond with their landing page will severely damage your quality score and cost you a high percentage of viewers.
Moving traffic towards your page is one thing, but converting it into sales is another. Landing pages should give the user an immediate call to action. Additionally, the pages should be simple to understand and navigate. Any confusion on your landing page will cause immediate exits from internet users. Attention spans are dwindling, and the consumer demands immediate engagement.
The trend of mobile search continues to progress as expected. Brightedge reports that 57 % of traffic is now mobile. Though there has been no official statement by Google or Bing, the numbers fall where most internet marketing projections would’ve anticipated. So what exactly does this mean for local service businesses? Hopefully you have been aware of this trend for some time, but if not, now would be the time to get on board. There are several things you should take care of immediately:
- Local Keywords: Optimizing your website with local keywords is more important than ever, as Google provides custom results based on user proximity
- Mobile-Friendly Website: It might sound redundant to harp on the importance of responsive design for mobile display, but if your website doesn’t have mobile adaptability at this point, you might as well not have one
- NAP Information: Accurate and consistent business listings on Google My Business and other online directories will likely determine the success of your company going forward
- Review Management: Local customers want to see that you have reviews, and that they are mostly positive — you can generate more reviews by embedding links to your review profiles in your website footer
Before you think about any other aspect of your digital marketing strategy, you should ensure that each of these components are accounted for. The news from Brightedge merely confirmed the suspicion of most projections. And in 2018, the data is likely to continue trending in the direction of mobile traffic. If you are interested in investing more in your local business, call Add Positions today at 866-356-8198 for Local SEO services.
Pay Per Click Advertising is one of the most effective marketing strategies on the internet. With that said, the disparity in ROI between the top 25% of PPC campaigns, and the bottom 75% is alarming. Business owners should educated themselves on how to run an effective PPC campaign, and take advantage of PPC Analysis Tools that are available throughout the internet. Check out these PPC Analysis Tools:
1. AdWords Performance Grader
If you are looking for a simple evaluation of your AdWords campaign, you should consider AdWords Performance Grader. This software will quickly audit your AdWords campaign by simply entering your email address. The AdWords Performance Grader includes reviews of:
Account Activity: How recently your account has been altered
Click Through Rates: How many people are clicking on your ad compared to the amount who view it
Quality Scores: Google’s rating of your ad’s quality and relevance
Wasted Spend: A determination of inefficient spending for low quality clicks
AdWords Performance Grader is a free online tool available from WordStream
2. Google Search Engine
It may seem too simple, but the best way to determine who your competitors are is to search for your targeted keywords on Google. Make note of the top 3 results, and analyze the similarities, differences, and individual characteristics of each page. Some aspects to look for are:
Image Placement: Check out how many images are on each page, and where they are placed
Keyword Density: The amount of keywords on a page in relation to the amount of total words
Mobile Responsiveness: Can competitor sites be accessed via mobile? And present well?
URL Structure: Do the URLs make sense in terms of structure?
Google is a free search engine that can be accessed on all devices
3. Google Trends
Another free tool from the popular search engine, Google Trends is a website through which PPC advertisers can evaluate seasonal trends to best optimize their campaigns. Google Trends offers the following advantages:
Historical Data: Marketers know that the value of data increases, the longer it is measured, and with Google Trends you can measure data back from 2004 to present time
Keyword Similarity: Trends is great at grouping keywords with similar intent together, to give PPC advertisers alternate keyword ideas
Query Analysis: Google Trends can analyze a single search query or compare up to five of them
Relative Popularity: Unlike more traditional keyword research, Google Trends provides relative popularity to give PPC advertisers a more advanced look at keywords
Google Trends is a free tool that is available across all devices
If you want the most detailed research for your PPC campaign, consider investing in SEMRush. This tool provides an abundance of keyword data for all your marketing needs. Generate reports based on similar keywords, or exact match keywords. Some of the best metrics for SEMRush include:
Volume: A projection of how many users search for the keyword per month
CPC: The estimated cost per click of the keyword for a PPC campaign
Keyword Difficulty: An estimation of the difficulty to rank for a keyword
Competitive Density: A measurement of the amount of advertisers using a keyword in their ads
SEMRush is an online service that starts at $99 per month
If you are looking for more advanced competitor research, consider investing in SpyFu. This is software that can measure every trace of your competitor’s presence on Google. You can determine the very specifics of their keywords and advertisements. SpyFu is best used for:
Core Keywords: Discover the main keywords for your competitors
Keyword Disparity: Evaluate keywords that competitors rank for, but your company does not
Keyword Grouping: Unveil competitors keyword groupings for new ideas
SEO PPC Ratio: Determine which marketing strategy your competitors are using to generate leads
SpyFu is available to internet users starting at $33 per month
The #1 PPC Service
We hope you make use of these PPC Analysis Tools. If you require more help with your PPC marketing, Add Positions offers the best PPC Management on the internet with NO LONG TERM COMMITMENT! Call 866-356-8198 today.
The revolutionary changes to online marketing aren’t on the horizon. In fact, they are already here, and have been for those who were paying attention. Under the noses of far too many business owners, mobile search became the primary source of advertising, lead generation, customer interaction, and almost every aspect of digital marketing. For those business owners who have been late to the party, it’s not too late. With the proper marketing team, you can and will see results with a great potential for sustainable success. Your first steps should be as follows:
- Define an Objective: Say for example, you want to gain x number of customers, while spending z number of dollars, and coordinate your budget accordingly
- Invest in Design: Responsive web design has become almost mandatory if high Google rankings is your goal, and it generally takes a reputable and professional web designer to properly implement responsive design
- Invest in Marketing: Determine your budget, how much you’re willing to spend on marketing, and what the potential ROI is
Once you have those goals in place, you are on your way to a local SEO success, as long as the consistent work is put in. What we tell people all the time is that organic search optimization takes time to implement and take effect. Still, starting the work now just means you will get there more quickly.
What is Next for Local SEO?
The website is designed, the marketing budget is set, and now it’s time to get to the heavy lifting. The process of implementing local SEO is not incredibly complex, but it does take consistency and dedication. Below you will find the main components to local SEO:
- Location Data: Customers using mobile should be able to easily navigate to your website
- Local Keyword Research: Local keywords are different than national keywords, in that you’ll want to include multiple keywords, both industry keywords, as well as local keywords — Utilizing Keyword Planner, can help businesses get started
- NAP Listings: NAP or name, address, and phone number listings should be accurate, consistent, and optimized across all major online directories
- Reputation Management: Bad reviews are part of doing business, it’s the way in which you handle these reviews that will ultimately determine the reputation of your company
Following these four techniques will really start to move your website closer to the top of local search engine pages. Google does everything they can, to not give priority to massive conglomerates, giving smaller companies a true chance to rank well on Google, so long as consistent SEO is applied.
Local SEO Services
The search optimization process can seem like a never ending headache with no clear prize at the finish line, local businesses can get frustrated easy. SEO is truly about minor details, these details aren’t necessarily something business owners want to spend a lot of time on. That’s where Add Positions comes in.
Add Positions is a Digital Marketing agency that provides Digital Marketing services, including, SEO Services, Local Mapping, PPC, Social Media, and Content Writing. Each of thses components make up a vital part of your overall SEO strategy. Call 866-356-8198 to speak with one of our experts today!
When it comes to paid advertising, it’s not just a race to see who can get to the top of the page results. Your click-through-rate performance is dependent on the quality of your ads. One way to boost your CTR is to utilize the Ad Extensions in Adwords.
There are several extensions for you to choose from but they all serve the same purpose: to provide additional information about your company to people looking at your advertisement. It’s a great way to set your ad apart from your competitors.
Sitelink Extension: This extension can increase the visibility of your ad by adding several relevant links to pages in your site. This is a great opportunity to showcase some of your top service categories to potential clients.
Review Extension: People researching companies online will take the time to find out as much as they can about the company and their history. Having reviews of your work is an excellent way to build trust with potential clients. If you have some positive reviews of your business, use them in your advertising efforts to increase your CTR.
Call Extensions: In order to make a sale, you need potential customers to give you a call. That is why call extensions are such a great addition to your ads. This extension gives users the ability to call a company directly from your ad instead of having to visit your website first.
Location Extensions: Do you have an office that your customers can visit? Location extensions give you the ability to add location information so potential customers can see where you are located in relation to where they are.
Ad extensions are a great way to provide more information to users before they even reach your website. If you would like to start an advertising strategy to boost your sales, contact Add Positions at 866-356-8198 to get started on a customized plan for your business.
In recent months, Google has been making updates to some of the tools they provide in AdWords. One of these changes is the update to Quality Score reporting. Understanding what the Quality Score is and how it affects your ad positions and budget is important when it comes to optimizing your Adwords campaigns.
What is the Adwords Quality Score?
The quality score is a ranking of how well your ads are optimized for the keywords they are targeting. There are three factors that the quality score takes into consideration: expected click-through-rate, ad relevance, and landing page experience. These factors answer important questions that will determine the grade of your ad:
- When someone searches a keyword and sees your ad, are they going to want to click on it?
- Is your ad copy relevant to the keyword you are targeting?
- When someone clicks on your ad, are they seeing relevant content on your landing page or something very different?
Why is the Adwords Quality Score important?
When you take the three Quality Score factors into consideration while putting together your campaigns and ad copy, you have a better chance of showing up in those top advertising spots. Not only that, but Quality Score is designed to influence cost per click so you can even save money on your ad spend with high-quality ads.
How do I improve my Adwords Quality Score?
Thanks to Google’s latest update to Quality Score, it now even easier to find out how you can tweak your ad copy and settings to improve your overall score. The update has added three new rows of data to your keyword reports. Look at the score given for each of the three factors: Exp. CTR, Ad Relevance, and Landing Page Exper. to see where you might be able to increase your ad quality.
Optimizing campaign data, writing ad copy, and analyzing keyword data is a time-consuming process. As a business owner, you may not have time to oversee the advertising campaigns yourself. That is why Add Positions offers pay-per-click advertising services. We do all the work necessary to ensure that you have quality ad copy that increases sales while decreasing your campaign costs. Give us a call today at 866-356-8198 to get started!
Original content can not only add more to your website, but it can also help your rank better in search engines. How can original content help optimize a website? Below are a few ways unique content help your website significantly.
Fresh Content Means More Google Love
Google is a huge fan of creative and original content. The more new content that is produced, the better you will rank. This can be adding new product pages or even a simple monthly blog post.
Whether there is a FAQ page or a “How to” page, the more pages that are produced about how a product or service works, the more authoritative you are seen amongst customers and potential customers. They see you as an authority in your field, you are more likely to get more traffic on your website.
Updates Are Key
By adding original content to your website, blog, or even social media, you are keeping your existing customers updated. Customers will appreciate new information from you and search engines will love all of the new content that is being produced.
Making New Connections
Writing new and original content will not only keep your current customers interested, but it will also catch the eye of new customers, as well. The more content that is put out, the more it will be seen by people who are interested in your product or company, creating new relationships and business.
When you need content management for your website, Call Nolen Walker at 866-356-8198 today for authoritative, original, and quality web content.