The Pillars of Mobile SEO

It is no longer a secret that mobile search exceeds desktop search on a worldwide basis. Mobile devices are not only the preferred option for internet users, they are the primary one. While this advancement expands marketing windows to a 24/7 “always-on” proposition, it also[Read the Full Article]

Posted: | Updated: Sep 6, 2017 | Categories: SEO

Google Introduces Landing Pages

Earlier in 2017, Google introduced their Landing Pages page which will help business evaluate the effectiveness, or lack thereof, of their mobile landing pages. ⅓ of all mobile website users will leave a page immediately if it does not meet their needs. As attention spans[Read the Full Article]

Posted: | Updated: Aug 30, 2017 | Categories: PPC

Report: Nearly 60% of Web Traffic Is Mobile

The trend of mobile search continues to progress as expected. Brightedge reports that 57 % of traffic is now mobile. Though there has been no official statement by Google or Bing, the numbers fall where most internet marketing projections would’ve anticipated. So what exactly does this[Read the Full Article]

Posted: | Updated: Aug 24, 2017 | Categories: Mapping

PPC Analysis Tools

Pay Per Click Advertising is one of the most effective marketing strategies on the internet. With that said, the disparity in ROI between the top 25% of PPC campaigns, and the bottom 75% is alarming. Business owners should educated themselves on how to run an[Read the Full Article]

Posted: | Updated: Aug 11, 2017 | Categories: PPC

Local SEO: Is it Too Late?

The revolutionary changes to online marketing aren’t on the horizon. In fact, they are already here, and have been for those who were paying attention. Under the noses of far too many business owners, mobile search became the primary source of advertising, lead generation, customer[Read the Full Article]

Posted: | Updated: Aug 9, 2017 | Categories: SEO

Boost Your CTR with Ad Extensions

When it comes to paid advertising, it’s not just a race to see who can get to the top of the page results. Your click-through-rate performance is dependent on the quality of your ads. One way to boost your CTR is to utilize the Ad[Read the Full Article]

Posted: | Updated: Aug 2, 2017 | Categories: PPC

Understanding the Adwords Quality Score

In recent months, Google has been making updates to some of the tools they provide in AdWords. One of these changes is the update to Quality Score reporting. Understanding what the Quality Score is and how it affects your ad positions and budget is important[Read the Full Article]

Posted: | Updated: Aug 2, 2017 | Categories: PPC

How Original Content Can Optimize Your Website

Original content can not only add more to your website, but it can also help your rank better in search engines. How can original content help optimize a website? Below are a few ways unique content help your website significantly. Fresh Content Means More Google[Read the Full Article]

Posted: | Updated: Aug 2, 2017 | Categories: Content, SEO