Category: PPC

Google Introduces Landing Pages

Earlier in 2017, Google introduced their Landing Pages page which will help business evaluate the effectiveness, or lack thereof, of their mobile landing pages. ⅓ of all mobile website users will leave a page immediately if it does not meet their needs. As attention spans[Read the Full Article]

Posted: | Updated: Aug 30, 2017 | Categories: PPC

PPC Analysis Tools

Pay Per Click Advertising is one of the most effective marketing strategies on the internet. With that said, the disparity in ROI between the top 25% of PPC campaigns, and the bottom 75% is alarming. Business owners should educated themselves on how to run an[Read the Full Article]

Posted: | Updated: Aug 11, 2017 | Categories: PPC

Boost Your CTR with Ad Extensions

When it comes to paid advertising, it’s not just a race to see who can get to the top of the page results. Your click-through-rate performance is dependent on the quality of your ads. One way to boost your CTR is to utilize the Ad[Read the Full Article]

Posted: | Updated: Aug 2, 2017 | Categories: PPC

Understanding the Adwords Quality Score

In recent months, Google has been making updates to some of the tools they provide in AdWords. One of these changes is the update to Quality Score reporting. Understanding what the Quality Score is and how it affects your ad positions and budget is important[Read the Full Article]

Posted: | Updated: Aug 2, 2017 | Categories: PPC