One food most Americans enjoy is pizza. As a result, many pizza parlors open up shops across the country. But what separates a high performance pizza restaurant, from one that is merely getting by? The answer is pizza parlor SEO from Add Positions. The best way to separate yourself in a saturated industry is to invest in digital marketing services. Today’s consumer is concerned primarily with convenience and location. With Add Positions’ SEO services, you’ll have a parlor that demonstrates both of these ideals to its prospective customers. Our services include:
- Content Marketing
- Custom Web Design
- Keyword Research
- Local SEO
- Off Site SEO
- On Page SEO
- Paid Advertising
- Social Media Marketing
There’s money to be made in the restaurant business, if you have superior quality marketing. There’s several excellent pizza parlors that don’t make great profits each year, not because their food or service isn’t great, but because they have no online presence. While restaurants can still spread via word of mouth, the percentage increase from a professional digital marketing campaign can increase its buzz substantially. That’s the job of Add Positions, and is our goal when you sign up for our services. We do things the right way (white-hat) so that you can enjoy sustained success over time. Call 866-356-8198 for pizza parlor SEO.
Creating a Custom Pizza Website
Add Positions has an in-house design team that creates custom websites for clients using WordPress CMS. We integrate your company logo, contact information, and will even embed your Google Maps data on the page in order to draw in more local consumers. The goal for every local restaurant should be to show up in the top 3 Maps rankings for related searches within your service area, otherwise known as; the local 3 pack. But appearing on results is not enough. Your website itself must be engaging, visually appealing, and fast loading, all things we specialize in. In summary, pizza parlor websites should possess the following qualities:
- Custom Design
- Maps Integration
- Site Speed
- Visual Appeal
More than 50% of searchers now use mobile, so having a fast loading mobile site is imperative. If your mobile pages take more than 2 seconds to load, there’s a great chance users will exit immediately and visit your competitors’ site instead. Not only did you just lose a customer, but you lost them to your rival. For people who undervalue the influence of digital marketing, that example often makes them reconsider. There’s ways to track website speed using Google PageSpeed Insights and ways to measure bounce rate using Google Analytics. We utilize both tools to ensure the most optimal pizza website.
Earning Organic Ranking With Featured Snippets
Getting to #1 on Google organic results is difficult. Variables like the age and authority of your website dictate how much of a chance you actually have. Websites older than 1 year, and with an authority near or over 30 have a pretty good chance to rank on page one. Once you’re on page one, you have a chance to earn a featured snippet, which is like a de facto #1 organic result. Since it appears above the first traditional result, its impact is the same or better. Google chooses featured snippets programmatically in order to answer question-based search queries. Questions to ask and answer in the content of a pizza website might relate to subjects like tipping for pizza delivery, and top 5 most popular pizza toppings, etc. Use the question as an H1, and the answer in the subsequent paragraph.
There’s no way to force Google to award your site a featured snippet. Unlike PPC (Google Ads), you can’t pay for a featured snippet. The only way to achieve the goal is to do so through best practice organic SEO. Google values the user’s experience before all else, so if you can provide a swift answer to a common question, you have a chance at the de facto #1 organic ranking. Of course some leg work has to be done beforehand. For example, you need a sound URL structure, quality inbound links, and excellent on page content. The good news is that Add Positions provides each of them as part of our ongoing digital marketing services for pizzerias.